A New Affair In Town - (Not Jack Neo)

The cat is out of the bag and the latests affair in town has been exposed but it ain't all bad cause it's not another secret affair. This could be the sweetest affair in town for this season.

This interesting "person" followed me on twitter out of no where on this one fine night and not only did she followed me, she followed many of the "usual suspect" on the timeline. We all went clueless and was wondering who is this "person" and all we know is that she look a lil fictional to us.

Here is the suspect -

So we were all talking about who she could be and what is she doing on our timeline ?

Not long after meeting suspect 1, suspect 2 spawned out of no where as well and soon they were talking abt meeting up and having coffee and dating !

Suspect no.2

They were always twitting about meeting up and dating in different places from Tampines 1 to Clarke Quay to Ion Orchard and many more. Many of their "dating" pictures was posted on both twitter and facebook.

Some guess they are just some stupid marketing gimmick, some guess they are from STB trying to bring people to different shopping areas and some guess they are with SDU promoting how twitter can get couples together and what are the romantic things they can do.

Most of the speculation sounds logical but some other guesses were closer and what gave them away was the name "B"illie and "J" ane as well as their artwork.

After being teased for the few weeks, the cat was let out of the bag that they are the new mascot of Ben and Jerry's new flavor which will be launched on the same day as the popular "Free Cone Day"

B&J didn't just sum it all up with a launch and call it a day but they call it the "wedding" and the "father" they got in the house for the day was none other than Mr.Brown !

Mr.Brown

The happy couple

And they live happily ever after. Oh, and they even have their FB page too !

I am not too sure about how you guys felt about this whole campaign/teaser but I thought it was pretty good.

1. They created a teaser thing to create talks on the timeline of Twitter

2. They actually visited different malls/places of interests where there ain't Ben & Jerry's branches

3. They didn't just end this online effort online but bringing it offline n sum it all up.

4. This is like one of the few online + offline campaign that I can remember

5. The product name + character + method it was carried out + free cone day all sync in very nicely.

But of course the thing I went debating with myself was whether it's all worth it as Twitter timeline is still very very targeted and many people who turn up for "Free Cone Day" might not know what this whole thing is about.

And about the Ice Cream -

It's not just another Cookie and Cream Ice Cream !! Normal Cookie and Cream Ice Cream contain mainly "Oreo" looking cookie + Ice Cream but the Cookie Affair had the Additional Brown cookie in it which is similar to those you can find in some flavor of "Strawberry Cheesecake Ice Cream"

It's very sweet and very yummy and very very sinful.

I've gotten mine so what are you waiting for ??

P.S : I have no idea who is behind these accounts but apparently Jane knows who am I and she actually saw me at #TwestivalSG last week but didn't say hi. I am still angry hor !!