Basically the campaign is saying that your night can still be very awesome without over drinking if you have something else for example good music and maybe also good friends. Do you agree?
In fact before I watched "the experiment" myself, there are so many memories running through my head. Those crazy night when we drank so much that we can hardly walk home or worst getting ourselves into trouble. That's not all, can you remember all those hangovers? Not being able to move or get out of bed. Seriously, the price to pay for a good party is way too high. So, can we really replace alcohol with music to "get high" and have a good night? Watch the video and find out!
The experiment
So it seems like the video's result speaks the truth! To be honest, I find that it's really interest for Heineken to be doing this campaign considering the fact that they are the one selling alcohol and not the one selling music! I find that really cool that it's not all about hard selling alcohol and pure drinking but also giving back in a way to reminder young party goers that drinking is cool but drinking responsibly is even cooler!
At the centre of the ‘Dance More, Drink Slow’ campaign is a new Armin Van Buuren track called “Save my Night”, which encourages and celebrates moderation during a night out. Available in 42 countries, fans can access the track on Spotify: https://play.spotify.com/album/4R79iSSeACIoRvz4fAujp4
So be smart! Dance more, drink slow and have a good party!
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