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| Photo kope from thecambelles.com |
1. Crocs use to be just my favorite brand of shoes but now they are my clients.
2. I get to meet pretty girls.
3. Friendships were built.
4. I look cuter on social media than in person.
Before I get ahead of myself and start talking about how I love social media again, let me just get into why I really HATE social media.
1. It's Commercial Media Time.
I might be guilty of this but seriously this is how social media has evolved these days. When it first started the social web was about making friends. About playing games on facebook and maybe reading credible articles on blogs where people review food and happenings on their own free time. Within a few years, things has changed so much. You no longer make friends, you will only follow and then unfollow people to up your followers count or worst, you buy them. You will do everything SEO to up your blog's read count. You will scold your friend for sharing a game or asking for items but you will tag 10,000 friends trying your best to win a brand new iPhone 5. Bloggers no longer blogs about their life or things they ate but will only blog about events and reviews if things were given to them. On top of that people are teaching others on how to make money using blogs. I know I've talk about these too often and by now you guys should be sick about it but I live in the world where I hope things are organic. Where is the social? Why not just call it commercial media? Sponsored ads, sponsored stories blah blah. Give us a like and we will donate $1 for every like. Like really?
2. Abuse Abuse Abuse.
Abuse. Consumers abuses social media. We can see on certain facebook pages that some consumers are up right abusing the pages. Using the pages not just to ask for certain details but users it to threaten brand that they will write bad things and so on and the only thing the brands can do is to give discounts or free items to "solve" the problem. Is this not an act of blackmailing? If your item is trashed after the warranty or what not, get a new piece. Do not go make noise and expect magic.
3. Self Glorification made easy.
Remember the popular Lorenzo von Matterhorn? No? Go google him, he is really famous. Just incase you are not very familiar with google. - http://www.lorenzovonmatterhorn.com/ Your eyes ain't seeing things. That is Neil Patrick aka Barney from how I met your mother. basically LVM is a play he came up with to trick girls into believing that he is somebody famous and popular. Same thing with social media,
Most of the peeps wish to be famous. Below is a short walk thru legend of what it seems like and what it really means.
Model = I upload camwhore pictures onto instagram.
Photographer = I have an iPhone and instagram.
Chef Editor/Creative Director/Writer = I have a blog and I edit my own grammar mistakes.
Entrepreneur = I have a blog shops that sells my old clothes/ gifts from my ex boyfriend.
Celebrity = Featured on some other blogs of my friends before.
Producer/Director/Founder = I kinda am doing something but not really.
Singapore Top (Insert whatever) = I am not humble, I think I am good and better and I wanna make you believe me by buying followers and likes on twitter, facebook youtube.
I am from (Insert a more interested country than where you really are from) = Because whatever a faraway land is always more interesting and I choose to drop my own nationality and tell you I am from New York, Paris,Japan or even Mars but the fact is I actually stays at maybe Tampines with my mum and in front of the computer.
4. Social Status and Shit.
Maybe this happens everywhere in real life and it's silly of me to be unhappy about it but too often there are too many people with no balls and just follow what others says online. If you are more influential in some way, you just throw your weight around and everyone will believe you. And sad to say there more many people who doesn't care about their own image as an influencer and just uses it as a tool to cyber bully. We know too many of them.
5. It's getting too much attention.
Nothing really bad about this until you see that our TV and news has to report on facebook comments and tweets. Our ministers and politicians are basically "scare" of social media and how it could swamp them. Not all bad, at least they are watching their back and trying to be nicer in that way. And woman getting fired of her job because of an insensitive comment made on her personnel facebook page. To be fair, she really didn't see this coming. Nobody did. One min it's her facebook page and next it got her onto all, I repeat, ALL our major paper's headline. Amy Amy... oh well..
Education is the KEY!
To be fair, not everybody takes social media seriously and not many people "gives a damn" about what is right practice and what is not. There is no hard and fast rules about how to be on it written anywhere. It's like water and it takes the shape of the cup. Social media takes the shape of the users and how the users wants to shape it. Base on the 1% rule, the 90% are the lurkers and "follows" the other 10% but to be frank I felt that more often than not it's the 10% which is trying to manage the 90%'s expectation these days. Marketers and bloggers will want to provide what the readers and consumers wants these days rather than making something new and letting people follow the trend. Isn't it so? End of the day brands and bloggers are always trying to penetrates into this 90%. Base on numbers we do know that they are more important no? Bottomline is that educating people on the social web is very important.
Social Web gives everyone a voice, but are you speaking what need to be said or are you just making yourself look stupid?
Mr.Smith, love hate relationship. That's the best kind isn't it?
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