When I talk about "event" I mean like Media Event and Parties. Like being "happening". We always look very happening for the 5 secs for the picture but actually most of the time we were just looking into our phone twitting, updating Facebook and all.
Looking fancy and all cool on social media to tell people like "hey~~ my weekend is cooler than yours"
Don't get me wrong. I mean event was fun. Especially like when you get to attend beauty event with 10,000 other beauty bloggers and they are all female.
And most of the times you get to go places that people don't get to go and meet famous people.
Despite all these perks and all it seems that I haven't been attending event much and I am getting questioned about these 1 time too often these days. "Eh, you going this event or not" "How come I never see you there" etc etc. So below are my replies. I don't wish to sound like diva or cocky so if I do in this post, I am not sorry. :X (kidding lah. I am sorry.)
1. Readers Are Bored With Event Stories
|We go lancing lancing and meet new people. Photo by William I think.|
2. Events are getting too predictable
|Attend event and found my long lost younger brother.|
3. Age Gap
|Just a random event photo. These people also not very young.|
I might have shared this story 1 time too many but I got people asking me at event about how to get better readership, how to get more sponsors, how to become famous instead of how to write good content. Maybe because they find me as a very popular "celebrity" over a talented man. Both not true. Okay. I shall go back and cry now.
4. I am married
Do I sound like I am complaining? NoooooOOoOoOooOOo.. Just in case. I am not. Being married means 2 become 1 (I bet you are humming the tune) where you don't just manage your time. You have to manage two individual's time. Those and also because when you are married, it doesn't give you a lot of ROI to go to event and hit on girls anymore. So events gotten way way way less fun when you are off the market and should not be hitting on girls. And also because (everyone knows I am married. It was on the papers.) too many girls out there knows my wife thus she has a lot of eyes watching me.
5. I have nothing to wear
|I'm not even kidding.|
|Meeting cool bros and doing funny things together.|
7. Budget Cut, no event
|This is the kinda event I really liked. Many pretty girls and got famous people. #Practical|
To paint a better picture let me give you some example which can be a little long.
A decent event launch you will need host, decor, FnB, goodie bag, event team, sound system, PR notes, program etc will easily drop a bomb on you from 5 - 20k. If this budget comes out from a bigger PR budget where you get to invite key investors, other business partners and then bloggers might be a good thing cause your dollars are spread across the people but if you are doing it only for bloggers you might get a low return especially with drop out rates.
For those interested, typically if you want to have 20 bloggers at an event, you will send invite to a good 50-40 pax. (Unless your event is like event of the life or you are very close to them) with maybe 30 pax showing interest and only 20 pax eventually RSVP-ed. 10 of them might not turn up and out of the 10 who turned up, maybe only 4 will give you a post on time, 2 with IG or late post and other 4 just gone into the air.
With the work and logistics and what not, for the convenience of calculation, maybe you spent 4k on the event and that basically means each post cost you $1,000 which is way more expensive than a sponsor post to most bloggers unless you are talking XX, LIC, DFD etc.
You do the math.
8. Not Famous Enough. No Invite
I mean there's nothing much to explain here. Just me being not famous enough cause ROI too low and also maybe I don't fit the product or party. But I am happy cause I can spend time at home slacking playing my game or play some ball with my Half Court Heroes.
You should still invite me.
To be honest, I am not saying NO to everything. i still attend event where I get to hangout with some of the familiar faces which sadly rarely happens these days. Some became mother while some just fall off the grid entirely.
You should still invite me
For example, recently I attended the launch of the Huawei P8 which I totally should do a review but I am procrastinating. I really want to share with you about the phone because it is pretty cool and also because I left early from the event and went and meet Jac and my Wife. Thus not able to tell you how fun it was on the boat ride they actually did for the guests! : X
Anyway, so if I offended you in anyway because going events is like your calling and you need to be at every event invite, invited or not. I am very sorry. So are you still a big fan?