In a discussion on 938LIVE, Gushcloud co-founder Althea Lim said she hoped to work with industry partners to perhaps put together a panel and create guidelines that govern the use of advertorials on blogs that are "respected by all". Blogger Xiaxue said this "sounds good". From Article: http://www.channelnewsasia.com/news/singapore/gushcloud-co-founder-and/1577196.htmlSo what does it means to be talking about having "guidelines" that govern the use of advertorials on blogs? Who should be experienced enough to say what is wrong or what? What are some of the consequences we are looking at?
Are we looking at having a sort of Justice League or The Avengers? Or are we looking at a "king"? I am going to be creative and think of some questions here. Please do not take me seriously like these are going to happen. (ok, fine, nobody ever takes me seriously)
1. Who should fall under these rules?
Bloggers that take in advertorial work. Meaning to say "commercial bloggers". In order to clearly state that such rules are governing certain specific group of people, does that means that in order to be a "commercial blogger" one has to be registered? So instead of ACRA registration for businesses, all bloggers need to have a registered license? Just like how a tour guide need to get a license to guide as well as taxi driver to get a license to ferry people?
With proper licensing, are we going to submit a report or tax report to show your earnings each year as a free lance blogger be it with product or monetarily? MONEY!
4. Other Platforms
So with such rules and regulation for blogs, are we going to have regulation for other platforms as well? Base on the similarities in function, are we going to regulate Twitter? Instagram and even Facebook? With all these regulation, are we human or are we
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So when we talked about "industry partners" and forming a panel, who would be senior enough? No disrespect but NN and GC might be our market leader (some sort) but they are kinda like start up too. So are we looking at bringing in big boys agency? Or are we looking at this falling right under our gahment - IDA? Or are we opening for a pitch which most likely to fall under SPH's umbrella since they are the
For those who had no idea, there was an attempt of some sort years ago to put this in place which I guess it didn't managed to get much support. Who knows it might get more attention now since we have a problem now and we (kinda) did not back then. Apparently the Association of Bloggers (Singapore) had the foresight and see this coming but lacks of support and once again we are going back into the pattern and routine of being reactive instead.
What do YOU think?
I tried to do a little search, when I say little I mean very very little like maybe 4-5 different keywords search on google which brings me to almost nothing about any country having such a detailed system for blogging. I mean I believe most country has bigger fish on their plate and also blogging is pretty much a hobby. I guess we paid the price for low crime rate. (and lack of real news)
I also did a little interview with some of our "industry partners" and here's what they say. Name has been edited to protect their identities.
"What do you think the implications on bloggers will be if the blogging industry were to be governed?"
Is it really needed?
I might be posting a fair bit of questions here with no answers. Do we need such rules?
How much more complication can this bring in for the already complicated industry? Do they really mean what they say or are they saying this just for the sake of "answering" to the public?
If you ask me, I am not really into this kind of things not because I find it too troublesome but I find it causing too much "stress" for what it could have been just a simply love for writing and sharing.
Not all bloggers are into business making, not all bloggers are trained journalist or marketing person. Of course like I mentioned this rule might not applies to all but with all these in mind I think we are limiting talented writers(if any) to join the industry but the flip side is that we will probably get a better quality control as well.
So will our gahment step in? Will someone take over this under their portfolio? Maybe our MP Baey? Maybe Baey-by? #ofmaybeteoserluck #sincehelikehashtagsomuch #thismpsibeiboleh #mpchallengestomp #andreallytiostomp #ownselfstompsibo #clickhereifudunnowhathappened
Mr.Smith, serious business siol