Let's have a lick contest?! Challenge ACCEPTED! ~ Smithankyou

When was the last time I turned down a challenge? Not that I can remember.

And when was the last time I was challenged to a lick contest? This I can remember but it's probably not what you are thinking.

Too long for my screen.

It's actually a challenge set by my "friend" Nick.

As kinky as a "lick contest" sounded, it actually more "yummy" than kinky.

The lick challenge is actually something you can do any where, at home, at the office or even in your car. But if you like to do it outdoor in the public, you may like to go to these places on the following dates and do it at the "lick booths"

Venue	Date	Time
Cineleisure Orchard (Beside Starbucks)	7-9 June	12pm – 8pm
Bugis Junction (Beside the fountain)	15-16 June	12pm – 8pm
Downtown East @ Level 3 E-hub	22-23 June	12pm – 8pm
Sentosa (Beach Station)	29-Jun	12pm – 8pm

So what is this Lick Challenge all about? It's a challenge set by our childhood favorite ice cream cone - Cornetto. It's an online game where you challenge Nick and try your best to lick up the whole ice cream cone in the fastest time!

I was very ~~turned on~~ impressed by what Cornetto did here. As a mAD MAN (ADvertising MAN), we have seen younger brands trying to close the gap between their targeted crowd by having fun and bold taglines but you might not have realize that Cornetto has already been around for 50 years! It's not everyday thing that you see some brands coming to you daring you to do something this brave. This online licking contest is the very 1st of it's kind in the world! That's not all, what about their new product tagline?

Enjoy the ride, love the ~~happy~~ ending.

Or maybe the mass audience just look at the lick contest as it is as well as the tagline besides me. Tell me it's just me. Come on... Yeah.. it's me I guess.

Yes, PLAY ME BABY!

And for those of you who are wondering, you do not need to lick your iPad physically. That would be too much to lick (even for me). You have no idea where your hand went before touching that iPad.

And if you are interested, you may check out their Facebook page, Challenge site or just download the app on both your Android and iOs phones/tablet already!

Round 1 - LICK!

And this picture has almost nothing to do with the post. I just thought we looked pretty nice in this picture taken during the launch of the Lick Booth. LOL.