8频道《志在四方》Inspiration.

Says who we watch trashy TV from mediacorp all the time? It's not always about people loving someone and can't get him or her.

Recent drama -《志在四方》is pretty wicked IMO. The concept is really interesting. Here's a conversation between Zoe and Han Wei in last night's show that I was pretty inspired.  (sorry about the bad sound quality. Haven't know how to edit it properly.



It's something myself as a marketing/advertising person and even as a blogger faces so often. Should I do something "organic" and non-commercialize because I appreciate the idea? The ethnic of it? But all these social responsibility that we are holding on sometimes just doesn't pay the bill. How do we balance this?

Even for Facebook posts. As much as I wish to share a nice picture and get more likes but such call to action like "LIKE if you are a fan." and "If I get 10,000 likes I will...".  I never liked that cause I felt if you like it or you want to share you will do it. I rise my eyebrow every time I need to write such copy but the fact is that it works and it helps with the client's KPI.

Another of my biggest pet peeves is 'Flash Mob". I cringe every time a client say we should do a flash mob. To me, flash mob is fun and is done purely out of excitement. Why are we commercializing such act to launch your phone or DVD player? But I guess having fun ain't paying the bill.



So I guess we don't need Superman after all.

Mr.Smith, the world needs commercialization.