Sesasmith St : Sold Out Vs Sell Out

Hello Boys and Girls ! Welcome to SesaSmith St once  again !

On today's episode, I'm going to teach you two very interesting terms. Although the very first word of these two terms are basically same word in different tenses but their meaning is actually way different. Sold Out Vs Sell Out.

SOLD OUT : 

iPhone 3GS 

 This is SOLD OUT. There could be a few reasons why this is sold out.

1. This is an exclusive product.
2. This product is really awesome and thus everybody wants it.
3. This product is really worth the price.
4. This product has gone through a good marketing segment and found it's positioning and everyone in that subculture loves it and got it.

Generally in Singapore's term we call it "Sorli, No Stock !"


SELL OUT : 

Picture from unknown source, texts are edited.

This is SELL OUT. There could be a few reasons why this is SELL OUT.

1. Because he/she is poor and jobless and needs to get freebies.
2. Because he/she needs the attention and trying to be famous.
3. This person is not worth any price and getting freebie is all he could get.
4. He/she totally has no positioning and he does like almost everything and is seen everywhere.
5. He/she has no clue.

Generally in Singapore's term we call it " Giam Peng Giam Sai."

This is actually a classic example of how some celebrities loses their market shares in doing endorsement. Like my marketing lecturer once pointed out about Brad Pitt endorsing both Edwin Jeans and Levi's Jeans. (Although it's different year) This gives consumer a mix feeling cause they will feel that the pair of jeans are the same but are the two brand the same? Are they selling the same brand image? Do they even want to be associated with other brands that Brad Pitt was endorsing? Brand image is very important and so is personnel branding, some of the other products he endorsed includes Honda integra, Jewelry, Coffee, Heineken Beer, Tag Heuer and even Evance Rolex. Does all this brands share the same brand image? No doubt he is a face, he is popular but is that what a real marketer wants and "is there no one else ?" 




I just have to do this. Brad Pitt in "Troy"


Same thing for a blogger if you ask me. Should a single blogger be talking about everything under the sun? Every single brand even where it does not tell people about you? Should it be a marketer's job to make sure they endorse the right blogger or should it be a bloggers job to say no to brand that does not speak their personel image? 


Words to the marketers : Choose your bloggers wisely if you want your product to be sold out.


Words to bloggers : Choose your products wisely and don't be a sell out and hard sell every single thing. You might think you are helping the product but you are actually doing more harm than help. 


Mr.Smith, always sharing but never shared out.  


P.S : All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.